The Designing World

Corporate Identity Design Company

Present your brand with a unique and comprehensive visual concept. At BluCactus we offer Corporate Identity Design Services. We focus on creating simple, memorable, and enduring brand images that show the biggest strengths of our clients’ businesses. In this way, we help you establish and strengthen your brand image while promoting your product or service.

Our top-notch team carefully determines the specific elements your corporate identity development needs to engage your target audience. These are features that both educate and move your customers. As a seasoned branding company, it’s our job to make your ideas come true. Hence, we engineer whatever concept you think better represents your brand into a striking and unique logo.

Despite the popular belief that “you can’t judge a book by its cover”, as buyers, we often do this whilst making purchases. Thus, BluCactus will make sure your brand’s “cover” is one to remember and irresistible to buy.

What does the corporate identity
manual include?

At Designing World, we use an extensive corporate identity manual with guidelines for all possible designs. It
includes the following sections:

What it
contains is

Logo and its formats

The logo of your brand or company is a powerful marketing tool that communicates key information about your business. A corporate identity manual includes instructions on how to use it effectively.
Typefaces

Within the corporate identity development, graphic designers specify a series of font styles that better convey your company’s personality and indicate when it is more convenient using them.
Corporate Colors

Your corporate identity design will have a color scheme that evokes the emotions you want to inspire in your target audience. Both main and complementary colors must be reflected in the manual along with their specific functionalities.
Graphic Line

When creating a brand, its graphic line must be defined. A graphic line corresponds to the layout guidelines for your communication materials, which contribute to building a positive reputation.
Icons

The logo of your brand or company is a powerful marketing tool that communicates key information about your business. A corporate identity manual includes instructions on how to use it effectively.

What is a corporate identity?

A corporate identity is everything that alludes to the presentation of a company: the image and personality of a company perceived by its audience. Corporate identity design refers to the creative decisions of a corporation. It includes aspects such as the use of a certain word in a slogan and the choice of colors or typography. A professional corporate identity design company develops strong and appealing corporate identities that help enterprises reach their target audiences.

Corporate identity plays a key role in your company’s success since it is the general perception of your prospects and potential clients about your brand, products, and services. For that reason, it is of great importance, for example, choosing the colors of your logo. Black and blue have different emotional and semantic connotations. Black is elegant, bold, and sober. Blue is simple, fresh, and friendly. In this way, a logo designed in black will not cause the same impression as a logo with a blue design.

A creative identity design aims at engaging your audience

To boost your business, it is important to reach your target audience effectively and to create an emotional connection with your customers. Thus, the best way to develop a corporate identity design is to take into account the impression you would like to leave in your customers and how to differentiate yourself from the competition.

Why are corporate identity design services important for a company?

Because a company without corporate identity goes unnoticed by customers or users. Many times, a company without corporate identity conveys a lack of seriousness and commitment towards its customers, which affects its reputation.

In this way, corporate identity is an added value for your business. A company with a corporate identity has intangible values. For example, a mission, vision, and philosophy. To represent these values, it’s necessary to add tangible aspects. For example, brand, typography, corporate colors, and complementary graphic elements to reinforce the brand and, therefore, give the company a stronger image.

Corporate Identity Services

A corporate identity package conveys a unique and memorable image

A company’s corporate identity encompasses all of the visual elements of a company. For example, logo design or all corporate graphic design, which refers to the development of the communicational visual elements of a company. Fonts, colors, and corporate stationery are also part of a company’s corporate identity. Therefore, corporate identity ensures both external and internal communications of the company be consistent. Through visual means, corporate identity conveys the intangible aspects of a company.

Corporate Identity Design Company

What does the corporate identity manual include?

What it contains is

Logo and its formats

Typefaces

Corporate Colors