Why Google analytics?
Google Analytics is by far the World’s most used marketing analytics platform by all sized businesses. It delivers the complete picture of marketing performance with so much self-configurable options.
Cost-effectiveness
Start small for free, blend with Google AdWords track goals, conversions from organic, paid traffic and scale to Premium Google Analytics 360.
Extended Ecosystem
Google Analytics is well supported by many leading marketing, advertising and analytics platforms to integrate and exchange data seamlessly.
Massive Scalability
Manage as many as digital properties such as Websites, Mobile apps and track granular audience behavioural insights across the customer journey.
Extendable Widgets
Google Analytics Dashboards allows users to add multiple real-time widgets and customize deeper to get real-time web analytics and mobile analytics data.
Attribution Modelling
Attribute to the most performing channels with data driven approach using attribution modelling on both converting and non-converting user journeys.
Micro Insights
Gain access to granular level information on audience segmentation, content consumption, goal conversions and cart abandonment.
Google Data Studio
Build powerful data visualization of your web and mobile app analytics along with custom data from 3rd party data sources and share across the organization.
Marketer Friendly
Non-techies can handle Google Analytics and track every meaningful interaction of customers on digital properties and effectively drive retargeting efforts.
